What is GA4?
Google Analytics (GA4) is set to replace Universal Analytics (UA) in the near future. As such, it is important to start using GA4 now to ensure that your website’s traffic data is tracked correctly. GA4 offers many benefits over UA, including improved accuracy and more granular data control. These features will be increasingly important as we move towards an increasingly data-driven world. Thanks to GA4, you will be able to get a better understanding of your website’s users and their behaviour, allowing you to improve your site’s design and functionality. So make sure you start using GA4 as soon as possible.
Features of GA4 that are most beneficial to website owners.
It uses a more accurate method of data attribution so you can see where your most valuable traffic is coming from
It’s simple, but honestly, that’s a good thing. Not many people can honestly say they’ve used GA universal analytics to its full potential. GA4 presents data in easy-to-digest bit size views that are relevant and useful.
It tracks events right out of the box giving you valuable insights without much development.
Goals are now events and they are much simpler to set up and manage. Find out how users engage with your site in a multitude of ways.
It’s still free!
Get ready to launch.
If you’re not using GA4, now is the time to start! It’s one of the most valuable tools available to website owners and can help you improve your website’s performance significantly.
Universal analytics will be leaving us in July 2023. So be sure to get set up soon to gather a year’s worth of historical data.
If you need assistance in setting up GA4 get in touch with Agentix today, we’d be happy to help!