Fix the step that loses a genuine order or enquiry
When a visitor reaches your checkout or starts filling in a quote form, your marketing and product pages have already done the hard work. Losing them on that final screen because of an unexpected delivery rule, an unanswerable form field or a clumsy mobile error is the most expensive leak on a website. - Shoppers add items to their basket and start checkout, then abandon at delivery, address lookup or payment. - B2B and trade buyers start your quote or account form, hit a field they cannot answer on the spot, and leave. - Mobile visitors struggle with keyboard layouts, validation errors that reset their answers, or payment popups. - Shortening a form in the past increased submissions while flooding your sales team with incomplete, unusable requests. Agentix diagnoses and repairs checkout and form completion problems for UK eCommerce, B2B and trade businesses. Combining our [website conversion](/services/website-conversion), [tracking and reporting](/services/tracking-reporting) and [customer data](/services/customer-data-systems) expertise, we test the exact step where buyers drop out, design a contained fix that protects order and lead quality, and verify that completed submissions reach your systems cleanly.
Tracing where 1,000 high-intent buyers drop out at the final step
In our experience, most checkout and form abandonments are caused by specific, fixable friction points rather than buyers simply changing their minds at the last second. Here is an illustrative breakdown with invented round numbers (not a client result) tracing **1,000 visitors who begin an eCommerce checkout or B2B quote form**, showing where valid completions are lost and what happens when you diagnose each step properly: | Step inside the checkout or form | Visitors remaining (out of 1,000 starts) | Drop-off at this step | What caused the drop-off underneath | Commercial risk if you guess the wrong fix | | -- | -- | -- | -- | -- | | 1. Form or checkout started | 1,000 | Baseline | High-intent buyers who clicked Checkout or began typing in the form | Treating all 1,000 starts as identical hides which specific field is breaking. | | 2. Contact & company details | 780 | -220 (-22%) | Mandatory field asks for an exact project specification or account number the buyer doesn't have yet | Simply deleting the field leaves sales with vague leads; allowing an "estimate / not sure yet" option keeps both volume and context. | | 3. Delivery, postcode & lead time | 510 | -270 (-27%) | Shipp
Where checkouts and forms quietly lose real buyers
Whether you run an online store on Shopify, Magento or WooCommerce, or rely on B2B quote and trade account forms, the same mistakes cost businesses orders every week: | Where the buyer drops out | What the form or checkout is doing wrong | What it costs your sales and operations | | -- | -- | -- | | Buyers abandon as soon as shipping or VAT is calculated | Delivery costs, collection rules or ex-VAT versus inc-VAT totals are held back until the payment screen | Shoppers feel ambushed by the final price and leave to check a competitor | | Prospects quit halfway through a quote or trade application | The form demands exact quantities, technical drawings or company details before the buyer knows if you can help | High-value commercial leads walk away because the form feels like an interrogation | | Mobile users trigger an error and immediately close the tab | Error messages appear at the top of a long page, wipe out already-typed fields, or fail to trigger the numeric keypad for phone and postcode fields | Mobile buyers on site or on the move give up rather than retyping the whole form from scratch | | Customers abandon at the payment button on mobile | Express payment options are mis
Fixing the friction without ruining lead or order quality
Anyone can boost a form's conversion rate by stripping it down to a single email box, and all that achieves is dumping the admin work onto your sales team. Our approach balances **ease of completion for the customer** with **usable information for your team**: 1. **Reproduce the step on real devices and check the tracking.** Before proposing a design change, we test the checkout or form across mobile and desktop browsers (including failed validation states) and check that your analytics is counting genuine completions rather than raw button clicks. 2. **Ask the right question at the point the buyer can answer it.** If a buyer doesn't know their exact volume yet, we replace rigid text boxes with clear ranges or a "help me work it out" option. If delivery rules or trade eligibility matter, we surface them clearly *before* the buyer invests time filling in twelve fields. 3. **Contained build or developer brief, plus end-to-end verification.** Where we can implement the form or checkout improvements directly on your platform, we build and test them ourselves. Where your checkout templates or payment integrations are managed by your development team, we write a clear, contained specifi
Frequently asked questions
### Do we need to redesign our entire checkout or website to fix a drop-off? In our experience, a full redesign is rarely the best first move. Most completion drops come from one or two specific obstacles: delivery costs appearing too late, a rigid form field that buyers cannot answer, or a broken validation state on mobile. Fixing those specific steps is faster, safer and much easier to measure than rebuilding the whole page. ### Can you optimise Shopify, Magento or platform-locked checkouts? Yes. Even where a platform restricts changes to the core payment fields (such as standard Shopify checkout steps), many "checkout" drop-offs are actually caused by what happened one step earlier in the basket drawer, delivery estimator, express payment setup or cross-domain redirect. We inspect what your platform allows and focus on the changes that can actually be shipped. ### How do you improve B2B quote forms without attracting more spam and tyre-kickers? We don't just delete fields for the sake of a shorter form. Instead, we replace high-friction open text fields with structured choices (such as project stage, approximate quantity bands or application type) that are fast for a genuine t
Speak to us about your checkout or forms
Whether shoppers are dropping out at delivery and payment, or B2B prospects are abandoning your quote and account forms, we can help you find the blocker and fix it cleanly.