How to Optimize Your Checkout Design for Greater Conversions
The average online shopping cart abandonment rate is 68.63%. That means that for every 100 visitors to an online store, nearly 70 of them leave without making a purchase. Ouch. There are a lot of reasons why this might happen—high shipping costs, complicated or lengthy checkout process, etc.—but one of the most important factors is the design of your checkout page. In this blog post, we’ll give you some tips on how to optimize your checkout page design for greater conversions. Keep reading!
Make the Checkout Process Easy to Understand
One of the main reasons why people abandon their shopping carts is because they get confused or frustrated during the checkout process. To combat this, it’s important to make sure that your checkout process is easy to understand and follow. Use clear and concise language and avoid using jargon. Also, be sure to use visuals to guide users through the process—for example, using arrows or different colors to highlight the different steps in the checkout process.
Another way to help reduce confusion is by allowing customers to login with their existing accounts on social media platforms like Facebook or Google. This will help reduce friction by pre-populating fields like shipping information and billing information—fields that often cause customers to abandon their carts when they have to enter this information manually.
Make Shipping Costs Clear Upfront
Nothing frustrates customers more than finding out at the end of the checkout process that they have to pay exorbitant shipping costs. To prevent this from happening, be upfront about shipping costs and offer free shipping whenever possible. If free shipping isn’t possible, consider offering a discount on shipping costs for orders over a certain amount. For example, you could offer free shipping on orders over £50 or offer a £5 discount on shipping for orders over £100.
Include Security Symbols
When customers are entering their credit card information on your website, it’s important that they feel confident and secure about doing so. One way to instill confidence is by including security symbols like Norton Secured, McAfee Secure, or Truste Certified Privacy on your checkout page. These symbols let customers know that their information is safe with you and that you take data security seriously.
There you have it! By following these simple tips, you can optimize your checkout page design for greater conversions. When designing your checkout page, always keep the customer in mind and do everything you can to make the process as smooth and easy as possible for them.